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I’ve Seen What Works.
I’ve Lived What Doesn’t.
Who I Am
I am Elina Briezkalne, a Business Consultant specializing in systems, workflows, and ethical AI integration, based in Kamloops, BC. I work with independent consultants and other human-centered service providers across Canada, and a few international clients, helping them build the business structure that lets them stay fully present with the people they serve.
My background is in communications, journalism, and translation. I studied interpreting and translation in Latvia before moving to Canada, where I completed a certificate in Communications, Culture and Journalism Studies at the Okanagan College. I have been embedded in communications, storytelling, and organization in one form or another my entire working life.
Growth Through Grounding
For years, I worked as a virtual assistant doing the exact operations work I now offer through The Wild Amber: I organized systems, built workflows, and documented processes for business after business. And I watched.
I watched what happened when documentation was missing. I watched how a clear, mapped-out workflow changed someone’s entire week. I watched people spend real time in genuine panic looking for something they knew they had but simply could not find. That experience taught me more than any course ever could.
When I started building The Wild Amber in late 2024, I thought I knew exactly what to do. I had watched enough clients stumble to know what not to do. And then I stumbled anyway; because building something for yourself is a completely different challenge than building it for someone else. I had to untangle my own thinking, make my own hard decisions, and figure out what I actually wanted this business to look like.
The time since has been my most honest education. I took everything—my communications background, my journalism instincts, my translation training, my years as a VA, and my own very real stumbles—and I asked: what actually works? What genuinely serves people? What do I refuse to do? The Wild Amber is the answer to those questions.
Why Human-Centered Businesses
Throughout my life, I've met people who pour real care into their work—whether they're holding space for clients, solving problems others can't, or building something their community relies on. They chose their work because they believe in it, not because it was the fastest path to profit. And I've noticed something: these are often the people carrying the most backend weight, precisely because their energy goes to the people they serve, not to building systems for themselves.
I also believe—deeply—that businesses like these are the soul of a community. They're usually locally owned, locally run, and shaped by people who live among the people they serve: the consultant, the practitioner, the contractor, the small team doing work that matters. So I built my practice to support the people who make communities worth living in.
Why Wild Amber?
“Amber” honors my Latvian roots. In Latvia, amber is more than a gemstone. It is a symbol of grounding, stability, and resilience, shaped over centuries and washed ashore by the sea. It represents the calm, steady systems we build together to protect your energy and your work.
“Wild” captures the courage it takes to run a business on your own terms. It takes boldness to step away from the noise, trust that depth matters more than speed, and build something that genuinely reflects your values.
Together, Wild Amber is that balance: the courage to do things differently, held steady by the structure to make it last.
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10+ years of operations, communications, and coordination experience
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Certificate in Communications & Journalism (Okanagan College, BC)
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Background in Translation & Interpreting (Ventspils University College)
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Reduced a client's email load by about 77% through a custom label and filter system.
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Coordinated communications, writers, and designers for 9 consecutive monthly magazine issues without missing a single deadline
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Helped raise over $50,000 for young female athletes through storytelling and press work
A Few Things Worth Knowing
Ready to stop holding everything in your head?
The Wild Amber
elina@thewildamber.com
Based in Kamloops, BC
Working remotely across Canada
Hours:
Mon - Thu, 9am - 2pm PT
Messages are checked
Mon - Thu, twice a day,
around 9am and 1:30pm PT
The Wild Amber
elina@thewildamber.com
Based in Kamloops, BC
Working remotely across Canada
Hours:
Mon - Thu, 9am - 2pm PT
Messages are checked
Mon - Thu, twice a day, around 9am and 1:30pm PT
Wild Amber Creative Solutions calls Kamloops, British Columbia, home and acknowledges that it is located on Tk̓emlúps te Secwépemc territory, situated within the unceded ancestral lands of the Secwépemc Nation. We honour and respect the people, the territory, and the land that houses our community.