Privacy Policy

Last updated: August 13, 2026

The Wild Amber (legal name Wild Amber Creative Solutions) is a solo business consulting practice specializing in systems, workflows, and ethical AI integration. It is run by Elina Briezkalne, based in Kamloops, BC, Canada. I respect your privacy and am committed to handling personal information responsibly, transparently, and in compliance with Canadian privacy law, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and British Columbia's Personal Information Protection Act (PIPA). I work with a small number of clients outside Canada, including in the European Union. Section 8 explains what that means for your information.

This Privacy Policy explains what information I collect, how I use it, how I protect it, and what rights you have. It applies to visitors to thewildamber.com, people who contact me, and clients who work with me.

1. Information I Collect

1a. Website Visitors

When you browse thewildamber.com, certain information may be collected automatically through Wix, the platform that hosts my website. This may include your IP address, browser type, device information, and pages viewed. This information is used to understand how visitors use the site and to improve it. I do not personally collect or store this data; it is handled by Wix in accordance with their privacy policy.

1b. Inquiries and Contact

When you contact me through the website inquiry form or by email, I collect the information you choose to provide, which may include your name, email address, business name, and the details you share about your situation. I do not ask for or collect phone numbers through my website. If you choose to include a phone number in your message, I will use it only to respond to your inquiry.

1c. Client Intake

When you become a client, I collect the information necessary to carry out the work we have agreed to. This includes your completed intake questionnaire, and the working materials you choose to share with me in our shared folder. Depending on your business, that might be operations documents, templates, business plans, financial estimates, brand work, or notes you have written to yourself.

All of it is used for one purpose: to understand how your business runs, or how you intend to build it, so I can do the work we agreed on.

You decide what to share. Declining to share something is always a reasonable answer, and it changes nothing about how I treat you. It only means I work with less.

I never ask for passwords. Where you choose to grant me temporary access to an account or platform, you do it through your own settings, following my written “How to Safely Share Your Digital Space,” and you can revoke it at any time. I do not store login credentials of any kind.

1d. Information About Other People

I do not collect, access, review or store personal information belonging to your clients, patients, customers or staff. That includes health records, clinical notes, customer lists, contact databases, and employee files.

My work concerns your business systems, workflows, documents and operations. It does not concern the people your business serves. If material of that kind reaches me by accident, I delete it and tell you.

1e. Calls and Transcripts

Our calls are held by video. I do not record them, in video or audio.

What I may do, if you are happy with it, is run a transcription tool as a backup, so I can check my handwritten notes against it if I think I have missed a detail. I will ask before the call starts and tell you which tool I would be using. If you would rather I did not, it will not happen, and nothing about the call changes.

I take handwritten notes during every call regardless. That is what makes saying no cost you nothing.

No recording is created. Transcripts are held under my sole control, are never shared with anyone, and are deleted on the same ninety-day schedule as everything else.

2. How I Use Your Information

I use the information I collect for the following purposes:

To respond to inquiries and determine whether we are a good fit
To carry out the client work we have agreed to
To deliver, invoice, and follow up on services and digital products
To maintain records of our engagement for my own business records
To improve my website and understand how visitors use it

I hold and use this information because you have asked me to work with you, and because I cannot carry out that work without it. Where I keep records after our work ends, it is so I can answer questions that come up afterwards and keep reasonable records of my own business. I do not use your information for anything else, I do not use it for unsolicited marketing, and I will never sell it.

3. AI Tools in My Work

I use AI tools in my work, including Claude, NotebookLM and Gemini. Here is what that means for your information.

Your personal and confidential information does not go into them. Not your name, not your contact details, not your documents. When I need to think something through, I read your materials myself and dictate my own notes, and it is those notes I work from. What the tools see is my thinking, not your business.

Training is switched off on every tool I use, and every account is under my sole control. Your information is never used to build, train or improve any product, service or model.

The one exception is a transcript of one of our calls, if you agree to one. I will tell you which tool I would be using before we start, and the detail is in section 1f.

Any custom AI prompt libraries or voice documents I build for you as part of our work are yours. I do not share them with anyone.

If you want the fuller picture of how I use AI, including where my judgment sits and where it does not, I have written it out at thewildamber.com/how-i-use-ai.

4. When I Share Your Information

I do not sell your personal information. I share personal information only as necessary to operate my business and deliver my services:

Wix: my website is built and hosted on Wix, which processes visitor data and form submissions on my behalf
PayPal: I use PayPal for invoicing. Payment and billing information is handled through PayPal's own platform, and I do not see or store card details.
Google Workspace: I use Google Workspace for email, document storage, calendar and video calls. Client files, correspondence and any call transcript are stored in secure Google Drive folders in an account used solely for my business
AI tools: Claude, NotebookLM and Gemini, used as described in section 3 above. Your personal and confidential information is not entered into them

I do not share your information with any other third parties unless required by law or with your explicit consent.

5. Data Retention

Your materials are kept for ninety days after our work is complete, so that I can answer any questions that come up once you have had time with your plan. After that they are permanently deleted. This includes documents you shared with me, our shared folder, and any call transcript.

You can ask me to delete everything sooner, at any point, and I will.

I keep my own working notes, process records, and the general lessons I take from the work. These are for my own professional development, and they contain no client name, business name, or identifying or confidential information.

For enquiries that do not become an engagement, I keep your contact details only as long as I need to answer you.

To request deletion at any time, email me at elina@thewildamber.com.

6. How I Protect Your Information

I take reasonable steps to protect your personal information from unauthorized access, loss, or disclosure:

Client files, correspondence and transcripts are stored in access-controlled Google Workspace folders, in an account used solely for my business. No personal account is used, and no one else has access to it
I never ask for passwords or store login credentials of any kind
Temporary account access is handled through your own settings and is revocable by you at any time
I do not access, store, or handle payment card data directly
No information belonging to your own clients, patients, customers or staff is ever accessed or stored
I work alone. I do not use subcontractors, assistants or virtual staff, and nobody else sees your materials at any point

While I take these precautions seriously, no system is completely secure. If you have specific concerns about how your information is handled, please contact me directly.

7. Your Rights

Whoever and wherever you are, you can ask me to:

Tell you what information I hold about you
Give you a copy of it
Correct anything that is wrong
Delete it, where I am not legally required to keep it
Stop using it, by withdrawing your consent, subject to any legal or contractual obligations

If you are in the European Union or the European Economic Area, you can also ask me to:

Give you your information in a portable format
Restrict how I use it while a question about it is being resolved
Object to my using it where I have relied on my own legitimate interests

To exercise any of these, email me at elina@thewildamber.com. I will respond within thirty days, and usually much sooner.

If you are not satisfied with how I have handled your information, you can complain to the Office of the Privacy Commissioner of Canada. If you are in the European Union, you can complain to the data protection authority in your own country. In Latvia, that is the Datu valsts inspekcija.

8. International Clients

I am based in Kamloops, British Columbia, and I work with a small number of clients outside Canada, including in the European Union.

Where your information lives. Everything you share with me is held in my Google Workspace account, under my sole control. Google processes and stores that data on its own infrastructure, which may include servers outside Canada, under Google's terms as my service provider. Nothing is shared with anyone else.

Which law applies to me. As a Canadian business, I am subject to Canada's federal privacy law, PIPEDA, and to British Columbia's Personal Information Protection Act. Information that crosses a national border is covered by PIPEDA.

What that means if you are in Europe. The European Commission has recognised Canada's federal privacy law as providing an adequate level of protection for personal information transferred from the European Union to Canadian businesses subject to PIPEDA. That recognition was reviewed and maintained in January 2024. In practical terms, your information can come to me without additional safeguards being needed.

What I offer regardless of where you are. I apply the same standards to every client: I never sell your information, I never share it with third parties, I never use it to train anything, and I delete it on the schedule in section 5. The rights in section 7 are available to you wherever you live.

9. Facebook and Social Media

I maintain a business page on Facebook (The Wild Amber). When you interact with my page, like, comment, or send a message, that interaction is subject to Facebook's own privacy policy, not mine. I do not collect personal information from Facebook interactions beyond what you voluntarily share with me directly. I participate in Facebook business groups in a helpful, non-promotional way and do not use group interactions to collect personal data.

10. Changes to This Policy

I may update this Privacy Policy from time to time as my business evolves. The date at the top of this document reflects the most recent revision. I encourage you to review it periodically. Continued use of my website or services after any changes constitutes your acceptance of the updated policy.

11. Contact

If you have any questions about this Privacy Policy or how I handle your personal information, please contact me:

Elina Briezkalne Wild Amber Creative Solutions — The Wild Amber Email: elina@thewildamber.com Website: thewildamber.com Kamloops, British Columbia, Canada